Brand Design – Bagan Myanmar

This branding project centers on Bagan, Myanmar, a UNESCO World Heritage Site renowned for its vast landscape of ancient Buddhist temples and spiritual heritage. I created a fictional brand concept that advocates for cultural tourism as a means of preservation, inviting visitors to experience Bagan’s sacred history while contributing to the conservation of its deteriorating temple architecture.

Through thoughtful visual identity, messaging, and brand storytelling, the project highlights Bagan not only as a destination, but as a living testament to Southeast Asia’s religious and cultural influence. The brand balances reverence for tradition with a modern, welcoming tone aimed at conscious travelers.